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Starbucks

Coffeeclash

October 19th, 1998 | Posted in The New Yorker, Articles | No Comments
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In its planned invasion of Italy, Starbucks is armed with Frappuccinos and Americanos–but will that win over a nation of espresso drinkers?
by Michael Specter

A couple of years ago, after a long dinner in a medieval Tuscan village, I asked my father–who was visiting Italy for the first time–if he wanted a cup of coffee. His eyes went blank. "Not the thimbleful," he said, with dread, as if the waiter were about to deliver a thumbscrew instead of an espresso. Read more »