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Branson’s Luck

May 14th, 2007 | Posted in The New Yorker, Articles | No Comments
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Download the PDF The business world’s high roller is betting everything on biofuels.
by Michael Specter

Richard Branson likes to pretend that business is his hobby; he sees himself as a modern version of a nineteenth-century British adventurer—Phileas T. Fogg, unbound. Rather than travelling around the world in eighty days, however, he appears to be trying to find eighty ways to do it. In 1986, Branson, the founder of the Virgin Group of companies, crossed the Atlantic in the fastest time ever recorded, on his boat the Virgin Atlantic Challenger II. Read more »