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naples postcard
the best of the worsted
Why the old art of the tailor is still
found in modern Naples
january 17, 2000
1.
Naples is nothing like other Italian cities. It lacks both
the mannered elegance of Florence and the fervor of Milan. It
is sumptuous, sweltering, and licentious--much as it was two hundred
years ago, when the city was routinely the place where any gentleman
could be found as he finished his Grand Tour. For young British
men spending a few months absorbing Renaissance art and wandering
among the ruins of classical antiquity, Naples was the perfect
antidote: a place that venerated eating, drinking--and other pleasures
sought by men of means who had done their intellectual duty and
wanted a bit of fun. By 1864, however, Thomas Cook had introduced
the organized tour group. It was the beginning of mass travel
and the end of the Grand Tour. By then, though, the Tour had done
its job, and generations of British men had become fixated on
the look of the Italian aristocrat. The Oxford graduates who had
turned up in the steaming Mediterranean with a trunkful of the
thickest and most unsuitable worsted woollens had been amazed
at the talent of Neapolitan tailors, who translated their unwearable
clothes into fabrics that were lighter--not to mention far more
expressive and sensual.
"The whole cult of the tailor grew here because Naples was
the capital of the Kingdom of the Two Sicilies and you had nobility
here,'' Ciro Paone told me one recent afternoon. Paone owns Kiton,
a Neapolitan men's-clothing manufacturer that is treated, among its
adherents, more as a cult than as a company. Kiton, which Paone started
in 1953, makes some of the world's finest--and most expensive--clothes.
f you need a vicuñan overcoat, for instance, made from a rare
and wild Peruvian relative of the alpaca, spun from threads so thin
12.5 microns) that they are hard to grasp, and if you have fifteen
thousand dollars to spend and are willing to wait a year, you will
surely want to own a Kiton. But mostly Paone and his three hundred
tailors make suits, and they make them exactly as their great-great-
grandfathers did: one at a time, by hand, at their own pace, and
with nothing to guide them but taste.
"You have to remember our history,'' Paone, who looks
remarkably like Al Pacino, continued. He is a shortish, refined
man, with wire-rimmed glasses and graying hair that is just a
bit too long to be a mistake. When I met him, he was wearing a
double-breasted suit cut from Kiton's finest merino wool, in a
windowpane check of muted greens and charcoal grays. He had
agreed to show me his factory (which includes a school for young
tailors, a day-care center, and a cafeteria where the mozzarella is
never more than a day old) and to talk about the way he makes a
suit. "For the longest time, aristocrats in Naples did nothing at all,''
Paone said. "They lived off their money, and they had to waste their
time somehow. To occupy themselves, they went to the barber,
the shoemaker, the tailor, and, because they complained
about everything, they would say, Raise this, tighten that, I
want a cuff here, a ruffle there. Pull this in. Pull that out.
Before you knew it, there was a whole class of people serving
them, and Naples was the center of the tailor's craft. It's the
class that created the bella figura; it's my class.''
Naples remains the center of Italy's artisan culture and the
home of bella figura, which is not just a phrase that applies
to a man in a suit with pleats that don't pucker. Bella figura
is about personal style. There is nothing ironic in the phrase--at
least, not when it's said in Naples. It is always a compliment
(as opposed to brutta figura, which is pretty much the worst
thing that can be said about an Italian). But even in Naples,
where people shun air-conditioning and a man would never dream
of removing his suit jacket during a meal even on the hottest
summer day, bella figura has become a difficult faith to uphold.
It is no longer considered essential, for example, that a Neapolitan
man wear bespoke socks; in fact, it's almost impossible to find
them in the city. Still, standards have not been abandoned
completely. At Marinella, perhaps the definitive Ital-ian tie shop,
located on the Riviera di Chiaia, the owner, Maurizio Marinella,
still opens the doors at seven every morning, because he wants
his customers to know that if they are unhappy with their clothes
they can always stop by on the way to work and select a more
appropriate tie.
Kiton makes about twenty thousand suits a year. (Armani can
make more than that in a week.) And, if Paone wished to,
he could make thousands more and still sell them with ease; the
average price of a classic wool suit is just under five thousand
dollars, though for cashmere the cost can rise to twice that.
Paone chooses his textiles from a few mills in northern Italy
and England. When he sees a fabric he loves, he buys all of it.
"We get about three hundred or so of his suits a year,''
Murray Pearlstein, who owns Louis, Boston, and was Paone's first
true American devotee, told me. "I wish we could have twice
as many. But there is a limit to what we can buy and a limit to
what they can make.'' Pearlstein pointed out that Kiton suits
don't please everyone. Because they are not of industrial manufacture,
they seem irregular; that is, no two suits are made or fit exactly
alike. "It doesn't have the crispness of a commercial suit,''
he explained. "To the uninitiated, it looks like imperfection.
But, really, it is the sign of the greatest workmanship and artistry."
In America, Kiton suits can also be bought at stores like
Wilkes Bashford, in San Francisco, and Bergdorf Goodman. Don't
bother trying to buy them directly from the factory, though. Paone
won't sell that way. To anybody. "If I told you the names
of the Americans who tried to just come here and buy suits from
me you wouldn't believe it. But if a man could just stop by here
it would be unfair to Bergdorf's, or to Louis, Boston. They are
my customers. If you come to the factory we will take your
measurements, show you our fabric, and make the suit just the
way you want. But then you will have to tell us which store you
want us to send it to."
2.
To reach Kiton, you must drive for about twenty minutes
northeast of Naples on the highway, past a string of plastics
factories and truck stops, before you arrive at a garish little
palazzo that looks as if it had been lifted from a Hollywood lot
and deposited there by cranes. Inside, it is an unusually quiet
place--more a shop than a factory, really. There are only a couple
of desk-top computers to keep track of customer information (Paone
would never use them to make suits), and a few sew-ing machines--
which look as if they dated back to the days before Italy was a
nation. Most suits take about twenty-five hours of labor, and at
least forty-five tailors contribute to every one. To press the cloth,
only heavy vintage irons and local spring water are used. ("The
wrong water makes the fabric stiff and unyielding," Paone
told me.) The factory is organized by teams: each team, of about
six tailors, sits together at a rectangular table. There is the
buttonhole team, the pocket team, and the sleeve team. Kiton's
buttonholes (made by the only group that included women on the
day I visited) are more like embroidery than like buttonholes.
The thread the tailors use is silk (from En-gland, not Italy--Paone
finds Italian silk weak). As we toured the factory, Paone was
particularly eager to show me the sleeve table. Neapolitan tailors
make sleeves in a special way: they gently pleat the upper part
of the sleeve (where the fabric meets the armhole) and then make
the opening unusually broad. The effect is called grinze, and it
makes the jacket supple enough to mold to any man's shoulders.
At Kiton, only a maestro, usually an artisan with more than twenty
years' experience, is allowed to position and sew the shoulder
to the sleeve.
We walked by the pocket table, where five serious men were
basting patches of gray cashmere to the front of a jacket. "They
would all love to work on the sleeve table,'' Paone said to me
quietly. "You have to work on buttons or pockets for at least
five years, and have done very well at it, before we would ever
talk about moving somebody to sleeves. Some people will never
make it.'' I asked him if that kind of patience is easily found
in Naples today.
"Of course not,'' he said, laughing. "Naples isn't that far
from civilization. We have done well here. Our people earn
twenty-seven per cent more than the union wages. We have
never had one day of sciopero"--or strikes, which regularly
afflict every Italian industry and area of life, from factories to
trains to kindergartens--"and I have never cut back or laid one
person off.
"But our children don't want to do this," Paone continued.
"There is the Gap and other places to buy clothes." At this
point, he grabbed the lapel of my suit jacket--my best suit
jacket--and examined it like a jeweller looking at a faulty gem.
"It's fine for industrial,'' he sniffed. "It was probably made in an
hour. It is just getting hard to explain to the young ones why
they should have, as their highest achievement at the end of
their lives, taken many, many hours to make a perfect suit."
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